Gómez-Pinzón and Miranda & Amado advised Alicorp on Negrita’s rebranding

Affinitas’ member firms Gómez-Pinzón (Colombia) and Miranda & Amado (Peru) advised Alicorp on the rebranding process of “Negrita”, one of its most traditional and representative brands.

“Umsha”, the brand that will replace “Negrita” after 60 years, is the result of Alicorp’s strategy to promote a more diverse and inclusive culture, without losing its positioning as a love brand in the Peruvian market.

The team that advised Alicorp was composed of partner Juanita Pérez and associate Paola Gamboa, from Gómez-Pinzón and partner Enrique Felices and associates Álvaro Gastañaduí and Rodrigo López, from Miranda & Amado.

All four Affinitas’ member firms ranked as Top Tier in The Legal 500 Latin America 2022

Leading international legal guide The Legal 500 recently published its Latin America 2022 ranking. The publication of the guide is an important performance indicator for law firms active in the region as it ranks firms in their jurisdictions based on feedback gathered from clients and peers, as well as information provided by the firms themselves.

All Affinitas’ member firms are recognized as Top Tier Firms, obtaining no less than 71 practice area rankings. This aligns perfectly with the business strategy of our alliance: leading in every market where we are present and for every service we offer.

We would like to thank our member firms for this outstanding performance, as well as our clients for their continued trust and feedback.

You can access the complete ranking here.

Barros & Errázuriz appoints new partner

Affinitas is pleased to announce that member Firm in Chile, Barros & Errázuriz, appointed Felipe Allende as new partner and head of its mining practice.

Felipe, a lawyer from Diego Portales University, will lead the Firm’s Natural Resources practice area alongside partner Fernando Garrido, as well as directors Cristóbal Pellegrini (Energy) and Matías Montoya (Environment).

With this incorporation, the structure of Barros & Errázuriz is made up of 27 partners and more than 100 lawyers, consolidating itself as one of the most important legal firms in Chile.